The story of the Adidas logos is a fascinating journey that begins with the birth of the Adidas brand. Founded by Adolf Dassler in 1949, Adidas initially focused on producing sports shoes. However, as the brand grew and expanded its product offerings, the logos that represented the brand also evolved.
Adidas Equipment Logos
One of the earliest logos associated with Adidas was the "Equipment" logo, which featured a stylized letter "E" encased in a triangle. This logo was introduced in the 1950s and was used to signify the brand's focus on producing high-quality sports equipment. The Equipment logo was prominently featured on Adidas products such as shoes, bags, and other sporting goods.
Adidas Clothing Logo
In addition to sports equipment, Adidas also expanded its product line to include clothing. To distinguish its clothing line from its equipment line, Adidas introduced a new logo featuring the iconic three stripes. This logo, known as the "Three Stripes" logo, became synonymous with the brand and is still used today on Adidas apparel.
Adidas Logo Evolution
As Adidas continued to grow and innovate, the brand's logos underwent several transformations. In the 1970s, Adidas introduced a new logo featuring a trefoil symbol, which represented the brand's heritage and roots in sports. This logo was used on a wide range of Adidas products, including shoes, clothing, and accessories.
Adidas Doubles Logo
Another notable logo in Adidas's history is the "Doubles" logo, which featured two parallel bars intersected by a diagonal line. This logo was used to signify the brand's commitment to excellence and performance. The Doubles logo was often seen on Adidas products geared towards professional athletes and sports teams.
Adidas Leaf Logo
In the early 2000s, Adidas introduced a new logo featuring a stylized leaf motif. This logo represented the brand's focus on sustainability and eco-friendly practices. The Leaf logo was used on select Adidas products that were made using environmentally-friendly materials and production methods.
Adidas Logos 2023
Looking ahead to the future, Adidas has continued to innovate and evolve its logos to stay relevant in the ever-changing world of sports and fashion. In 2023, Adidas is set to unveil a new logo that reflects the brand's commitment to inclusivity and diversity. The new logo is rumored to feature a bold and dynamic design that embodies the spirit of Adidas's forward-thinking approach.
Adidas 3 Bar Logo
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